Sports Stadium Signage
Sports Stadium Signage is an affordable way for companies looking to achieve outdoor branding and awareness in a cost efficient manner. Signage can be static or digital within stadiums, but ultimately connects brands with fans in respective cities through consumers love of their teams.
Learn more about advertising in one of our venues. Or Contact Us; Our team is happy to discuss pricing or schedule a complimentary product demo.
Advertising in Sports Stadiums via Signage
Advertising in sports stadiums provides an alternative option to what might be known as traditional outdoor/out-of-home advertising. Most companies commonly seek out:
- Billboard Advertising
- Digital Billboard
- Murals
- Bus Shelters
- Urban Street Furniture
- Transportation Media
Finding outdoor branding opportunities can feel endless, and it's hard to directly measure results from each. One big thing to focus on is retention of your ads, where the display is located and will people see it. If your ad space is going to be cluttered with other advertisers in the surrounding area then people will be more likely to ignore it. As it blends into the landscape.
Isite Media provides a solution where there's no chance people are missing your message. And instead of traditional static display, we offer up to 15 seconds worth of video in the most captive and uncluttered ad space area of the stadium.
Advertising in sports stadiums is a great way to connect your brand with fans. Most companies don't focus on upper-funnel marketing initiatives like out-of-home advertising. There's always going to be more people looking for your product or service down the line compared to this month. Outdoor advertising can help you bring new customers in the funnel for purchase with awareness and consideration. It's an effective way to advertise as it focuses on low cpm (cost per thousand impressions). By not leaving out upper funnel marketing objectives, you can ensure more sales/leads down the line when people are looking for your product or service. This comes true when considering all options within your respective market. If someone sees your company's message at a ball game, they will associate your brand as an industry leader in your stadium's respective city.
Many companies cannot afford to get on the jumbotron or get ad space on some of the larger displays in the arena. Isite Media offers an achievable price point for companies looking for in stadium digital signage. iSite Media's signage network see's an 84% higher retention rate compared to other stadium advertising options, and even billboards.
Big brands have historically flocked to sports partnerships as they wish to capture the passion and energy that sports brings into advertising. People that visit these games are known to have higher income, and purchase more leisurely. If you're a brick and mortar store in the venue's surrounding area you can be sure you'll capture the urban rambler who is more likely to pay your shop a visit. It is said that around 69% of consumers consider switching brands or buying habits based on the heightened perception achieved through association with their favorite team.
Sports stadium signage can serve several purposes. One of the main objectives is to promote the sponsor's brand. Sponsors invest in sports events to gain visibility and recognition. The more prominent the sponsor's logo or brand, the more exposure they receive. The signage can also be used to promote the team's brand. Team logos, slogans, and colors are often displayed on signs, creating a sense of pride and loyalty among fans. Additionally, signage can be used to promote products and services related to sports. For instance, a sports equipment company can advertise their latest products on a sign.
Best Options for Stadium and Arena Signage
Okay, let's say you’re convinced that your company needs to be advertising in Stadiums, or putting your out-of-home advertising budget into a sports venue. You might be asking, “Where do we place our ads in said stadium?”. There are plenty of options: led perimeter, jumbotron, maybe just a display on the wall somewhere. An often overlooked area of these venues is the restroom.
The biggest pro of advertising in restrooms/bathrooms would be the price point. Companies like iSite Media offer a low entry price point for companies looking to test the waters, all while being one of the most effective options for advertising within sports venues. HD video displays allow for brand storytelling, and now-a-days, if your ads aren’t digital, you’re behind the curb. The attentiveness of the restroom area is also a major selling point. You don’t have to worry about people not seeing your ad. I mean, where else are they gonna look in the restroom of a crowded game?
Bathroom advertising also allows for targeted flexibility by gender. You can also target lower or higher priced seating as well, along with the variety of events and seasonality. Stadium signage is available year round for all events hosted in respective venues. Most OOH platforms are limited to static branding ads. However, iSite Media’s stadium signage network allows clients to tell a complete story through a 15 second video. Moving away from old OOH advertising practices like billboards and signage to a new age of DOOH display and moving pictures allows you to ditch slogans and images with more dynamic video advertisements.
- 30 Million Impressions Annually in Network
- 8.5million+ Attendance and 850+ Events Annually
- Don't have creative personnel or content? Don't worry, we got you covered with up to four free commercial creations from our professional creative team!
- Advertise across 200 Screens (varies by venue size)
- Reach fans during concerts and other entertainment events during the year
Looking to Implement Stadium Signage in Your Venue?
We provide venues with a digitial experience that modernizes and monetizes their restrooms. Our HD video network brings new premium inventory for sponsors and a new look to some of the highest traffic locations inside the building.
Contracts Negotiable.
